I say id-ay-oh, you say eye-dee-oh
We wanted a four-letter Internet domain name before they all went. I wanted it to be pronounceable. It became a challenge to go further and find a multi-syllabic combination of four letters. We found ideo.
It was intended to be abstract meaningless. Only afterwards did it dawn that ideo is Spanish for "I think". How appropriate.
There is no connection with I.D.E.O. the US design consultancy with, to my surprise, an office in London.
The logo was inspired by Tom Anderson who at some point described Bob as the free electron moving among and enabling interaction between many parts of industry, academe and officialdom.
GO TO .... | ideo home | SII home |